Tuesday, September 21, 2010

Upgrading the textile industry can not "swap chain"



China's textile exports facing a serious international situation, the face of Europe's investigation, not orders for the 2005 Fair on the general mentality of many Chinese enterprises. The United States has on May 23, 2005, 27 pairs of knit shirts, cotton trousers, seven kinds of quantitative restrictions on Chinese textiles. China Textile Import & Export Chamber of Commerce to provide statistics, as at August 25, the seven kinds of restrictions on US-bound volume of textiles is almost exhausted. According to the World Trade Organization rules, the two sides should be made within 30 days of unlimited, discussions and reach an agreement within 90 days, August 31, 2005 on some Chinese textile products in the United States to make the decision whether the deadline restrictions. August 30, 31, Sino-US textile talks in Beijing, experts began the fourth round of negotiations, the two sides on some issues because there are still considerable differences did not reach substantive agreement negotiations. Meanwhile, China's textile exports to the EU in European ports is also an urgent need to address the backlog problem. Before this, the European textile and apparel importers will be a large number of orders have been sent to China, leading to the quota was quickly used up, far greater than the quota of Chinese textile and apparel products into the customs can not.

Government and enterprises to build the supply chain

China's textile export enterprises are to recoup their losses through the efforts must have quick response, excellent service, in the shortest time possible to produce large quantity and variety of products capacity in international trade in textiles market enjoy a good reputation. Economic globalization, market integration, the background, the center of the textile industry to do strong, competitive, must be integrated into the international industrial chain, supply chain integration into the international channel, this, the introduction of the supply chain concept to improve textile industry overall competitiveness and create a good environment for its development.

China's textile and garment export growth, market share in the world no one enemy, but the benefits obtained with the dynamic process of trade discrepancies, not only because China's textiles and clothing in a large proportion of processing trade, China's general trade large quantities of products are middle and low product, but also because China has not the product of the international supply chain to achieve control, and no access to high-end supply chain. So for China, the dispute focused on the supply chain is not to allow more companies to squeeze into the ranks of international suppliers, although in some varieties it is also important, but to use the current market expansion opportunity, step up to establish their own marketing channels in the international supply chain to achieve a certain degree of control. As Chinese products to create complete and effective supply chain is a long-term system engineering, we must mobilize and use of government, industry and enterprise levels, the strength of overall planning, comprehensive advance.

From the government point of view, that is, improving the macroeconomic system: accelerating the progress of related industries, mainly on development finance, insurance, legal, shipping, distribution and other services. China has yet to establish its own marketing channels can be controlled, a fundamental reason is that China's service industries developed. Those with export-related sectors including finance, insurance, shipping, legal, product distribution and other long-term in the closed state, the rigid structure, operation ideas, technology behind the slow pace with international standards. Therefore, the Government should plan to promote the opening of domestic services, the introduction of advanced management concepts, management techniques, management methods, lead into it, the introduction of competition and speed up development, and better for the Chinese textile exports to Pave the Way.

Second, intensify human resources development and training: the high end of the supply chain is a knowledge-intensive industries, on people's quality requirements are high. China, Hong Kong has successfully from a manufacturing-oriented economy to a service-oriented economy of transition, and in many supply chain products occupy the high-Ray, an important reason is the large number of market economy out under the system of cultivating high-quality talent, they can in different cultural environments, language environment, market environment, legal environment, effective communication, flexible manner. This is the basis for access to high-end supply chain conditions, need to speed things up.

Third, the establishment of specialized institutions or to entrust the specialized agencies to promote this work: to create a complete and effective Chinese products involved in the supply chain in different industries and sectors, textile and apparel industry alone can not be completed. Under the current system the Ministry of Commerce Trade Council to promote foreign trade as a specialized agency of the State should be referred to the important work of this agenda, and plans to draw up the Platform for Action; mobilize and coordinate resources and efforts of various departments; actively promote.

From the business point of view, it is necessary to push forward its own brand strategy: to build their own export marketing channels for the main task is developed to open the door to original brand products, to enhance its market value. But today, such exports are not many, many companies are only for the processing of international brands, there are some low-tech enterprise mainly produces the popular and dependable. It is because of exports of processing trade products, low value-added products account for a large proportion of people entering the supply chain, the urgency and necessity of high-end greatly reduced.

Second, the positive development of e-commerce and information functions: modern international buyers actually use the most advanced information technology and equipment to suppliers, distributors and retailers until the end-users together into a whole; to make the supply chain of goods and information always in a state of rapid flow. Chinese companies want to enter the international supply chain procurement of high-efficient e-commerce system is an inevitable choice.

Third, give priority to the establishment of sale terminals in major markets: China's major enterprises in Europe and the United States import market should consider the establishment of their own marketing facilities, including yard and retail outlets forces rather than to set up production facilities in developing countries better. The cost advantage of China's textile industry not only from China's relatively cheap and high quality production elements, but also from China for trade facilitation in a series of institutional infrastructure and policy reforms, which many developing countries still do not small gap. So its not very mature in terms of setting up production facilities in developing countries, roundabout way of trying to developed country markets than in developed countries to establish commercial enterprises. In this way, easy to keep abreast of market trends, and timely communication with the domestic enterprises will be possible to resolve the contradictions and crises in the bud, but also easy to capture market opportunities, conduct targeted market development activities.

Fourth, we should attach importance to developing countries to establish export distribution, marketing channels: the quota is abolished, some developed countries for developing countries in opening up a variety of occasions, textile and apparel market. The EU believes that textile and apparel market in 2005 after the opening show is basically one-sided situation, developing countries have in this industry very competitive, but maintained high tariffs with asymmetric, this situation is not sustainable of. EU wants "Doha round" of one of the main goal is to further substantial reduction of tariffs and non-tariff barriers in order to create comparable competition. Multilateral Trade Organization, the United States also expressed the same view. Therefore, the developing countries to gradually open their markets is an inevitable trend. Chinese enterprises should pay close attention to this trend, grasp the opportunity to build in the emerging market access in developing countries.

Textile Enterprises Supply Chain Management

Textile enterprises, to establish a complete and efficient supply chain system to require companies to consider the following questions:

Quality of service issues: supply chain management is the ultimate goal of the implementation to meet customer demand, and thus the entire supply chain system in the course of implementation must adhere to this objective, to maximize customer satisfaction, customer demand is the most pressing business task.

Overall problem: the supply chain is covered by the most original suppliers to end users, the whole process, for the textile industry Lai Yue, including the supply to finished products from Fangzhiyuanliao Fuzhuangxiaoshou the whole process must also be taken of all the process of Zhong side, and all the links to the control and management.

Common profit issues: the establishment of supply chain management is the starting point of mutual cooperation in the supply chain enterprises co-profits, formed a partnership, thereby reducing the overall supply chain operating costs, rather than the establishment of a number of companies that supply chain is between multiple suppliers in order to force prices down and lower their product costs. Of course, individual suppliers cut prices to some extent, reduce product cost, but the pursuit of individual supply at lower prices is likely to affect the whole supply chain operational efficiency.

Good supply chain management of textile enterprises steps, the first careful analysis of the enterprise's own strengths and weaknesses, to determine which suppliers and customers with established supply chain relationships, to ensure that their supply chain in the right place; Then according to supply chain management procurement, manufacturing, transportation, storage, sales of each of these five basic Huodong be 鑰冭檻, and make appropriate plans and to Shi Shi; Finally, the supply chain running through the trial, inevitably some problems, according to the overall goal of enterprise Ying , find the weak links, and to improve the whole supply chain in order to be able to adapt to and promote the development of enterprises.







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